My full-scope work for Naked involved revolving site content, product descriptions, email marketing and more.
“We developed our leisurewear and innerwear to allow you to simply be you, as intimately and effortlessly as when you wear nothing at all. Our methodical designs are precisely curated to be your second skin, moving with you when you’d rather be naked.
We’re raising the bar on comfort.”
Naked’s customers are clean, modern, sophisticated, luxury—and the brand’s email marketing needed to reflect those values. I approached the email campaigns with modern, witty copy to highlight the designs and give life to the brand.
Behind the Scenes
I spent significant time researching and learning with the designers and production team behind Naked. For me, this project holds a lot of personal value; I was allowed to be very playful with Naked’s brand voice, and I love the end results.
A collaboration with Case Study Brands.