I’m Sara Sargent.
She prefers her people passionate, her words bold and her coffee (espresso, preferably) intravenous.
I I began my career in journalism as a primetime news production at CNN in New York before moving to Austin, Texas in 2019, where I now live immersed in the world of VC-backed startups. I am a storyteller by trade—I thrive on finding interesting ideas and distilling chaotic ambiguity into evocative stories, designs and products.
These days, I leverage my editorial roots to add vivid color and unparalleled detail to my work. Creativity is the blood in my veins. Throughout my work, you will find a common artery: I craft effective words, provoke resilient emotions and create magnetic stories.
As a writer and designer, my creative approach relies on strategy, electricity and unassailable charm. I approach ideas and concepts from relentless angles to find the voice and visuals that speak the strongest, and I refine until I achieve perfection: words that sing off the page, intuitive design that conveys clarity through beauty.
The right words have potent force. The right voice can grab hold of an audience, awaken curiosity and then desire and build enviable rapport behind your products and your brand. It is my constant goal to uncover the right identity for any idea—to create something compelling and, ultimately, something memorable.